12/3/2023 0 Comments Elf poreless putty primer ulta![]() The brand also spends very little money on traditional advertising or celebrity endorsements and relies heavily on social media exposure and crowdsourcing. The brand attributes their close relationships with suppliers and manufacturing abroad for keeping their cruelty-free brand costs low. Instead, they created products that performed well above their super-affordable price tags.Īlthough a vast audience, we uncovered that their wants are remarkably similar: access to the best of beauty, without compromising their wallets or the value of their products. But unlike the fast-fashion world, the Shamahs vowed to stray away from the notion that cheap products meant low-quality results. Inspired by the fast-fashion industry's growing success, the duo set out to recreate the model of low prices, fast turnarounds, and trendy aesthetics, but for the beauty world. was founded by father-son entrepreneurs Alan and Joey Shamah, who collectively spent over 30 years in the apparel business. Since then, the brand has expanded into a beauty empire that houses categories from makeup and tools to skincare that boasts high-quality ingredients like hyaluronic acid, squalene, and CBD.Į.l.f. ![]() At the time of their launch, every product cost just $1, making it one of the only mass cosmetics companies to offer such low prices. (which stands for ) made its mark on the beauty scene in 2004 with an arsenal of items that delivered major results. With a price point to satisfy even the most frugal beauty junkie, e.l.f. offers a 20% off discount for students who register on. The brand claims it's the #1 bestselling Primer in America.įun Fact: E.l.f. ![]() Most Popular Product: Poreless Putty Primer. For example, the Matte Putty Primer is perfect for those oily areas, like your T-zone, while the Luminous Putty Primer is great for areas you want to highlight, like your cheekbones.Founded: Joseph Shamah and Scott Vincent Borba in 2004īest Known For: Providing high-quality vegan and cruelty-free beauty at minimal markups. Pro tip: you can apply different primers on different areas of your face depending on your needs. And to round out the trio, the Luminous Putty Primer is ideal for when you want a plump, hydrated base and glowing complexion. ![]() If you want a matte complexion, the Matte Putty Primer will help absorb excess oil for a shine-free finish, in addition to smoothing over imperfections and pores. They're effective, affordable, and just fun to play with - on camera and IRL!Īpplying the Poreless Putty Primer to your skin as an all-over base before makeup will help smooth out imperfections, minimize the appearance of pores, and keep makeup looking fresh all day. But each one of these targets a different skin concern and end look, which is why they're often included as the first step in all those makeup tutorials you've been obsessively watching. Primers, in general, are formulated to grip makeup so it lasts all day. You may have come across the #elfvanishingact challenge recently that has people using the primer to make things in their lives "disappear," but challenge aside, it's one makeup product TikTokers love to love.Īlongside the iconic OG Poreless Putty Primer, there's also the new Matte Putty Primer and Luminous Putty Primer. If you are into beauty and spend countless hours each day scrolling through the rabbit hole that is TikTok, there's probably one makeup product you've been seeing all over your feed: the e.l.f. Image Source: Instagram user elfcosmetics ![]()
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